Nallani Kesava Naidu, a farmer from Anantapur district, earned good profits from chrysanthemum cultivation this year. Despite water scarcity due to the El Nino effect, the increased demand for flowers during festivals brought him a promising income.
Kesava Naidu achieved success by selecting appropriate crop varieties, even though he cultivated in a limited area. Timely decisions contributed to his profits.
Flower cultivation not only provides a good income but also offers additional profits due to increased demand during festive seasons. This stands as a good alternative for farmers.
This year, irrigation water resources decreased due to the El Nino effect. This led to a reduction in flower cultivation area in many regions.
However, farmers like Kesava Naidu overcame these challenges with proper marketing strategies. They secured good prices by bringing their produce to market when demand was high.
This success serves as an example for other farmers. It demonstrated that profits can be achieved through planned cultivation even under adverse conditions like water scarcity.



