The Andhra Pradesh government has decided to introduce the 'Swayam AP' brand into the market to provide a unique identity to products made by DWACRA women. This initiative aims to give a wider market to products from women's self-help groups.
According to vaartha.com, the government plans to bring aspects such as quality, packaging, licensing, and marketing under a single system. This approach is expected to enhance the standards of the products.
The government's objective is to make DWACRA products available across the state, nationwide, and eventually in the international market. This move is intended to contribute to women's empowerment.
Sales of DWACRA women's products under the 'Swayam AP' brand are set to commence at the National Saras Mela, which will be held in Vijayawada from October 15 to 31, as reported by vaartha.com.
Through this brand, quality DWACRA products will become accessible to consumers in Andhra Pradesh and Telangana. This initiative will financially strengthen local women's self-help groups.
