A significant step has been taken towards securing a Geographical Indication (GI) tag for Durgada chilli, cultivated in Durgada, Chendurthi, Tatiparthi, and Chebrolu villages of Kakinada district. A new study has scientifically documented the unique characteristics of this special chilli, sparking new hope among local farmers.
Durgada chilli, locally known as Potti mirchi, is renowned for its deep red colour, thick flesh, and moderate pungency. Its genetic distinctiveness and strong links to local growing conditions contribute to its claim for a unique regional identity.
Unlike chillies primarily prized for their heat, Durgada chilli stands out for its intense red colour and fleshy fruit. This characteristic also contributes to its processing potential, making it versatile for various culinary uses.
The chilli is short and broad, featuring a glossy surface and a heart-like shape when viewed lengthwise. Its outer wall, or pericarp, measures approximately 3 mm to 4 mm thick, contributing to its firmness and overall quality.
The recent study has meticulously documented these characteristics, providing a robust scientific basis for exploring GI registration for this traditional chilli. This scientific validation is crucial for its recognition on a broader scale.
If successful, the GI tag process could bring significant economic benefits to the farmers cultivating Durgada chilli in Kakinada district. It would not only fetch a higher market value for their produce but also help preserve the local agricultural heritage of the region.



