HYDERABAD: Promotions for Itlu Arjuna, the debut film of newcomer Aniesh, peaked on Monday with a musical concert at HITEX Hall 4 in Hyderabad. The makers announced Ram Charan, Nagarjuna and Akhil Akkineni as guests, with composer S. Thaman and his band performing live.

The film

  • Lead: Aniesh (debut); female lead: Anaswara Rajan
  • Director: Mahesh Uppala (debut)
  • Producer: Venky Kudumula under What Next Entertainments; presented by Nagarjuna
  • Music: S. Thaman
  • Release: Friday, November 13, worldwide

The film is a love story about a young man who cannot speak, with emotional and action elements. Jr NTR launched the trailer and also recorded an interview with Aniesh, released on Monday. "Even now, I can't sleep when my film is releasing," he said, adding that a hit or a flop stays with him for only about a day and that Aniesh would learn this over time.

Itlu Arjuna is also director Venky Kudumula's first film as a producer. It opens in theatres on Friday.