The first National Sale of Articles of Rural Artisans Society (Saras) Mela in Vijayawada witnessed a colorful celebration of Telangana's traditional Bathukamma festival. Seventy-five women from self-help groups participated in the festivities.
These women created traditional floral arrangements for Bathukamma and performed folk songs. They shared their cultural heritage with women entrepreneurs and artisans who gathered from across the country.
Ramu Eluri and Divya, representatives from the Society for Elimination of Rural Poverty (SERP) Telangana, led the women in the Bathukamma celebrations. The fair hosts representatives from 32 states and Union Territories.
The CEO of SERP Andhra Pradesh commended the enthusiasm shown by the Telangana women. The CEO also extended Vijayadasami greetings to all participants at the mela.
