Telugu OTT platform aha has launched version 3.0 of its app. Existing subscribers get the new features by updating the app, which is on the Apple App Store and Google Play Store.
What's new
- A redesigned interface that is easier to use
- "Stories": short previews of some of the platform's best films
- Language-first playback: viewers pick a language as soon as the app opens, and the audio language shows on previews and videos
- A new home screen with quicker ways to find content
- Profile customisation
Dilip Chandra, SVP of Product and Analytics, said the goal is to make finding content more engaging for subscribers. COO Ram Sivalinga called it another step towards making aha a leading regional entertainment platform.
The thriller Na Wife Missing, starring Varun Sandesh and Shweta Basu Prasad, is now streaming. aha did not share subscriber numbers.
