Saptagiri 70MM theatre in Chikkadpally, located in Hyderabad's RTC X Roads, has developed a reputation for not screening some of the biggest and most hyped film releases. This stands in contrast to neighboring single screens, which are known for celebrating such films.
According to The Siasat Daily, Hyderabad is a city where cinema is not merely watched, it is celebrated. Theatres across the city, from luxury multiplexes to iconic single screens, often transform into mini-festivals when a highly anticipated Telugu film arrives.
These celebrations typically include packed shows, enthusiastic fan gatherings, and massive FDFS (First Day First Show) crowds. However, Saptagiri 70MM appears to have an unusual relationship with these large crowds, as reported by The Siasat Daily.
The Siasat Daily states that the owner of Saptagiri 70MM gets tense if he sees too much crowd. This unusual strategy recently gained attention after a video featuring actor Nani surfaced on social media.
In the video, while discussing the box-office performance of his film 'The Paradise', Nani inquired whether the film was screened across almost all single screens in Hyderabad, except for one particular theatre.
This unique approach by Saptagiri 70MM offers a different perspective on cinema exhibition in a city known for its vibrant film culture. It highlights a deviation from the common practice of embracing large crowds for major releases.
This distinct strategy by a theatre in a major cinema hub like Hyderabad is noteworthy for readers in Andhra Pradesh and Telangana, as it presents an unusual business model within the region's thriving film industry.
